The coaching journey can feel surprisingly lonely.
You're holding space for others every day — but when it comes to your own growth, you're left guessing. No clear feedback. No second opinion. Just a quiet question in the back of your mind:
“Am I actually doing this well?”
Most coaches don't lack skill — what's missing is structured feedback.
But most coaches don't have access to it.
CoachBetter was built to close that gap.
How It Works
Clear feedback for every session.
Upload or record any coaching session. CoachBetter transcribes it accurately, then analyses the conversation against ICF competency markers to produce two distinct reports — the Coaching Feedback Report and the Client Insights & Notes.
Step 1
All you have to do is upload
Upload a session recording or record directly in the platform.
Step 2
We transcribe
Get an accurate, private transcript of your session.
Step 3
We analyze
Receive session metrics within minutes.
Confidentiality & Ethics
Your data stays protected — so you can focus on what matters.
CoachBetter was designed with coaching ethics at its core. Privacy is not a feature we just added — it's a principle we built around. 100% built with care, confidentiality, and respect for your client and your human judgement.
Sessions never train AI models.
Your data is your data. Full stop.
You stay in control of the coaching.
Insights support your reflection, but your judgement always leads.
Data encrypted and stored securely.
CoachBetter goes beyond industry standard to ensure your protection.
How you handle the data is your call.
Download, delete, or manage your sessions at any time.
Read our full Privacy Policy
Professional Affiliates
Trusted by ICF and coaches trained at ICF-accredited institutions.
Meet the Founders
We built CoachBetter because great feedback should not be a luxury.
Meaningful feedback on your coaching is hard to come by — and proof of what you're creating for your clients is even rarer.
CoachBetter exists to make the real impact of coaching visible — one conversation at a time.
Lionel Fong
Co-founder & Chief Executive Officer
As Co-Founder and CEO of CoachBetter, Lionel brings a clear vision for how AI can elevate the quality and consistency of professional coaching. He leads the company's mission to support Coaches, mentors, and coaching organizations with intelligent tools that strengthen skill development, confidence, and impact—without replacing the human relationship at the heart of coaching.
Kimberly White
Co-founder & Chief Product & Growth Officer
As Co-Founder and Chief Product and Growth Officer of CoachBetter, Kimberly blends deep expertise in leadership development, coaching practice, and product strategy to shape a platform built by and for Coaches. She leads product vision, customer insight, and growth—ensuring CoachBetter delivers practical, ICF-aligned feedback that helps Coaches accelerate mastery and improve outcomes across every conversation.
Alex Ang
Co-founder & Chief Technology Officer
As Co-Founder and CTO of CoachBetter, Alex brings deep technical expertise and a passion for human-centered AI to the design of systems that support reflective, high-quality coaching. He leads the development of secure, scalable technology that transforms real coaching conversations into clear, actionable insight—while preserving trust, ethics, and the integrity of the coaching process.